Amazon integrates blockchain into its advertising business

How Blockchain Will Impact Marketing and Advertising in 2019 & Beyond?

Amazon plans to use blockchain technology to host and control ad data.

One of the largest technology companies in the world specializing in e-commerce has opened a vacancy for a software engineer to join the fintech advertising team.

Amazon integrates blockchain into its advertising business

According to the job description in the announcement, the new division will develop blockchain-based billing and reconciliation systems that will bring transparency to transnational financial data..

It is not yet known what kind of distributed network the company will use to implement the project. Today Amazon has launched a private blockchain Quantum Ledger, and also offers connectivity to Ethereum and Hyperledger Fabric..

As a reminder, the world’s largest wholesale and retail chain Walmart recently filed a patent application for a cryptocurrency pegged to the US dollar.

text: Ivan Malichenko, photo: Shutterstock

Amazon integrates blockchain into its advertising business

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